When performing an SEO audit, it is essential to include the direction of your company’s online marketing strategy. For example, if you’re working to improve your website’s speed, you’ll want to make sure it loads as fast as possible. Studies show that more than half of searchers will not wait more than three seconds to view your website. Not only does this reduce the user experience, but it will also negatively impact your rankings in search results. Google’s PageSpeed Insights tool is free and can help you determine how fast your site loads.
An SEO audit should include a thorough analysis of your competitors. It is important to know how much organic traffic you competitors are generating, what keywords they are using and how many links they have. You should also estimate the traffic your competitors get each month if you can. Other important metrics to include in your SEO audit are the number of pages linked to your website, and domain authority. These metrics can help you compare yourself to your competitors.
Try a related keyword if your site isn’t ranking for a competitive term. Keywords that are related have a lower competition than broad keywords. If your competitors are ranking for a particular keyword, try using a tool like Ahrefs to see what you can do to improve your position. There are many options available, including keyword suggestion tools and competitor analysis. To stay ahead, it is important to understand the activities of each competitor.
An SEO audit will help you identify links that are not helping you rank. These are known as toxic links and Google considers them attempts at manipulating search rankings. It is important to use a Backlink Audit tool in order to identify these links, especially if you are just starting out. Identifying these toxic links will prevent negative effects on your site’s performance. If you’ve never used a Backlink Audit tool before, now’s the time to start.
Based on the number of links to your website, the off-page ranking factors indicate how trustworthy your website is. Linking to other sites with a high ranking will boost your website’s trustworthiness and credibility in the eyes of the search engines. Google auto-suggest is a tool that can help you find similar keywords. Meta descriptions and title tags will also appear in search results. It’s important to optimize these components of your site.